O que é um Hotsite?

Marketing by PromBox

Podemos definir que o hotsite é um minisite provisório adequado para situações sazonais, destacando um novo serviço, produto e/ou uma campanha promocional que sua marca oferece. Mas qual seria a sua finalidade?

1. Criar uma página específica para um produto, serviço ou campanha que está sendo lançado ou promovido;

2. Amenizar o tráfego para o site de sua empresa evitando que ele trave. Determinadas campanhas poderão gerar uma quantidade muito grande de acessos e é possível separar páginas específicas em servidores externos ao site principal.

Dessa maneira, quando você vai lançar uma campanha promocional, por exemplo, você deve inserir no hotsite, de forma chamativa, os diferenciais de sua campanha. Esse é o momento para colocar uma excelente identidade visual, fotos, imagens, cores, ângulos, tamanhos. Descrições técnicas e tudo o mais.

É importante incentivar o visitante, fã, seguidor a deixar seu contato para que você possa converter resultados. Para tanto, convites para participar da sua campanha com uma oferta promocional para quem irá fazer o cadastro e participar.

A PromBox pode te ajudar a criar uma campanha simples, prática e viável financeiramente.

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